Toyota Vitz/Yaris with 26.5km/L Fuel Efficiency

Toyota implemented a full model change of the Vitz/Yaris and began selling the new model December 22nd.

Toyota believes that the new, third generation Vitz/Yaris redefines what a compact car should be and was developed to fit the diverse range of uses for a compact car.

"The design was based on the concept of 'Agility', which includes a sporty, high quality design with crisp driving performance. The previous Vitz/Yaris models have all been well loved by of course a wide range of customers, but women in particular have become loyal Vitz/Yaris fans. With the third generation model, we wanted to develop a car that would be adored by an even wider range of customers including men, so we came up with this type of design."

The new model is the first car in the world to feature Super UV Cut Glass, which blocks roughly 99% of harmful ultraviolet rays, and some of the grades are equipped with a newly developed idling stop function.

"Mazda and Nissan also have some models that are equipped with an idling stop function, but for the new model Vitz/Yaris, we adopted proprietary Toyota technology to achieve a continuous gear contact method rather than the conventional plunge type method. As a result, the gears are constantly engaged with no stress, and the vehicle can be smoothly started from a stopped position. There's also very little vibration, and with this technology, the vehicle achieves outstanding fuel efficiency of 26.5km/L."

The new model Vitz/Yaris is available in four grades, 17 body colors, and 4 interior colors, and in the newly established "Jewela" grade, individuality is emphasized through interior and exterior ornamentation with a custom plated finish.

"With the Jewela, the colors for example are exclusive to this grade, the wheels feature a design that is reminiscent of brilliant cut gems, and the seats feature a custom chocolate color. This new grade is also designed with sensible utility for women including storage space for bags and umbrellas."

The vehicle price ranges from 1.06 to 1.79 million yen and the monthly target sales volume is 10,000 vehicles.

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